CREATIVE BRIEF

Every year, the Støt Brysternes running race takes place. T-shirts are produced for this event. After a somewhat miscalculated purchase, Støt Brysterne wanted to make use of their 500 pink T-shirts in size XXL.

Perhaps the most important request we made was - we want to be dusted off and surprised.

After finding out that it is almost exclusively women who support Støt Brysterne, but that men contribute the highest amounts once they donate, we chose to turn the letter around - with the goal of getting more men to step into Støt Brysterne's pink universe.