Støt brysterneKEA PROJECT
Hvordan støtter du?
CHALLENGE
Støt Brysterne wanted to be refreshed and surprised — create a campaign that sparks emotions and makes people see breast cancer in a new light.
INSIGHT
Most supporters are women, but men give the highest donations. Men love breasts — so why not use that love in the most literal way?
IDEA
Hvordan støtter du? — men physically “supporting” breasts to give breast cancer the attention it deserves.
04.03.2025
Københavns Erhvervsakademi -
Creative Branding