lagom JOHAN BORUPS HØJSKOLE
Not to little
not to much
CREATIVE BRIEF
Create a brand of something you love.
CREATIVE CONCEPT
I entered Johan Borups Højskole with student spirit in my blood. In Uppsala, I had traveled by bike to every other student activity. Then I remembered the time when I had bought wine with my last money - and a poor dog knocked over the bottle in a bus shelter.
Believe it or not, sometimes you just want to drink a glass, not carry around a whole bottle. Then it hit me: my great love for Festis. Imagine buying wine in a three-pack - replacing Festis pears with a Festis with red wine, white wine and an orange wine. Just the right amount of wine.
Of course, it's not a party without a crash, but it can happen at the after-party.
