KLIV INPRIVATE PROJECT - YOUTUBE CHANNEL
Some people are coming out of the closet – we're coming in.
CHALLENGE
Fashion platforms felt boring, rigid and too much like fashion week. We wanted something fun, playful and everyday — fashion as a way of expressing yourself.
INSIGHT
What inspires us most is not editorial images. It's what we see in cafés, on the street or on our way home from work. Real people, style and personalities.
IDEA
We approach people we have been people watching and ask: ‘Can we come into your wardrobe?’ Playful, humorous and genuine.
First episode
Trailer
Pre-launch