CanestenCHALLENGE
Help Canesten break the taboos surrounding female intimate health. Develop an innovative solution that uses scientific credibility and boldness to liberate women from shame —whether the market is liberal or conservative.
New Blood Awards
Do you really have chemistry?
INSIGHT
Intimate imbalance isn’t dirty. It’s chemistry.
She’s acidic. He’s alkaline. Put them together and you get a reaction.
IDEA
Everyone loves to ask whether a celebrity couple really has chemistry. So we asked it too, but meant it literally.
Do you really have chemistry? is a Canesten Chemistry Kit for both partners, which makes it easy to measure your pH levels and keep each other in balance down there. By borrowing the language of celebrity chemistry, intimacy becomes a question of science rather than shame. And science speaks the same language everywhere, from the US to the UAE.
Because true chemistry takes two.
