Canesten

CHALLENGE

Help Canesten break the taboos surrounding female intimate health. Develop an innovative solution that uses scientific credibility and boldness to liberate women from shame —whether the market is liberal or conservative.

New Blood Awards

Do you really have chemistry?

INSIGHT

Intimate imbalance isn't dirty, it's chemistry – the female pH balance is naturally thrown off by semen.

IDEA

We introduced "Do you really have chemistry?" a Canesten Chemistry Kit for both men and women. By hijacking the obsession with Celebrity Chemistry in the UAE and US, we frame intimacy as pure science. Canesten is changing the equation because, true chemistry is a shared responsibility.