børne telefonen

WPP PROJECT

Hvem kunne Pippi snakke med?

CHALLENGE

Create an interactive DCC board for Børns Vilkår that shows that children can call if they need help — and make it feel safe and positive.

INSIGHT

We grew up with Pippi and Emil — proud, strong, mischievous. But there are difficult aspects to this: Pippi without a mother, Emil alone in the carpenter's workshop after his pranks. Even the strongest children may need someone to talk to.

IDEA

Makes calling Børne Telefonen feel like a safe, simple action — a positive invitation: “Even Pippi, the strongest girl in the world, needed someone.” An interactive board that shows stories, recognition and the path to help.

01.10.25
Copenhagen, Denmark