bo
CREATIVE CONCEPT
Do you know the feeling when someone tells you about a show they just watched? Or when someone mentions how hot the Kardashians looked at the Met Gala? Maybe you've lived in Denmark and thought you were incredibly funny - only to realize that no one understands what you're saying. You had me at the latter. There's something about the human ego that can't quite stand not keeping up with the latest trend. Or, quite simply, not understanding what was just said.
You, the reader, may be a tech nerd of sorts. But for me? Mega bites and 5G Ultra Speed usually fly right over my head - it honestly feels like Chinese. At 25 years old, maybe you should be a little more tech-savvy. And sure, I've also nodded enthusiastically and said “5G, that sounds awesome!” But you know what? It's time to be honest. I don't understand tech-speak. I just want one thing - internet that works.
And there you have BO. You don't even have to understand how it works. It's fast, beautiful og der bare… virker.
CREATIVE BRIEF
The mobile operator Tre is launching a new wifi box on the market. At present, there is no name, logo or launch plan for the product. Our task is to create a completely new brand universe for this wifi box.
KEA PROJECT
Internet der bare virker
25.04.25
Copenhagen, Denmark