boKEA PROJECT
Internet der bare virker
CHALLENGE
The mobile operator 3 is launching a new wifi box. There’s no name, logo or launch plan. Our task: create a completely new brand universe.
INSIGHT
We all pretend we get tech. We nod at “5G Ultra Speed,” smile at specs, act impressed — but honestly? Most of it just flies over our heads. Nobody wants to admit they don’t understand.
IDEA
Meet BO. You don’t have to understand how it works. It’s fast, beautiful — og der bare virker.
WHO IS BO?
Launch campaign – Nobody wants to admit they don’t understand
25.04.25
Copenhagen, Denmark