After three years surrounded by theories and models, my partner in crime, Tove Edström, and I wanted to get out and experience the real world. We’ve both had a dream of working creatively and in advertising. With my love for Copenhagen, the choice was easy – we wanted to do our case study at a creative agency.

Our goal was to understand how creativity is shaped and nurtured in the workplace. When we got the opportunity to do our case study at &Co – one of the best agencies in the world – we gave it the title: The Recipe for Creativity. Because that’s exactly what &Co has managed to master.

After hours of interviews with employees and observations both in meeting rooms and by the barista machine, our final thesis took shape. And that – we’re truly grateful for.